01 · Signature
Brand Strategy & Identity
Naming, positioning, architecture, logo, complete visual system and brand book. A brand from the ground up.
Available for new projects — 2026
Remember me,Joolomee.
Full Stack Designer & Creative Director based in Portimão. I build brands from the ground up — and rebuild them to be unforgettable.
Joana Lopes Mesquita
Featured · App Design
Portimão · Algarve · PT·Remote worldwide·Available 2026
— Trusted by teams across Europe
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Featured in CogniFitFeatured in D'ALMA® FarmLivingFeatured in TCPI InternationalFeatured in DualClinic SaldanhaFeatured in CarlaGonçalvesFeatured in Agência ModalFeatured in AlbinetFeatured in CogniFitFeatured in D'ALMA® FarmLivingFeatured in TCPI InternationalFeatured in DualClinic SaldanhaFeatured in CarlaGonçalvesFeatured in Agência ModalFeatured in AlbinetFeatured in CogniFitFeatured in D'ALMA® FarmLivingFeatured in TCPI InternationalFeatured in DualClinic SaldanhaFeatured in CarlaGonçalvesFeatured in Agência ModalFeatured in Albinet
— Manifesto
Every brand deserves a (re)start.
A thread. A story. A beginning. That is the Joolomee way.
— Services
What I do.
End-to-end — from first sketch to last deploy. Seven disciplines, one vision.
Learn more
02 · Signature
Brand Refresh & Rebrand
Reformulating existing brands to make them memorable, relevant, and ready for the next chapter.
03
Web Design & Development
Native sites (Next.js / HTML-CSS-JS) and Webflow — corporate, portfolio, landing pages, e-commerce.
04
UI/UX Design
Interfaces for apps, dashboards, and platforms. Figma, A/B testing, responsive systems.
05
Social Media & Marketing Design
Templates, B2C campaigns, stories, banners, and ads across Instagram, LinkedIn, and Facebook.
06
Creative Direction
Visual direction for campaigns, project identity, and production supervision.
07
Presentation & Motion
Pitch decks, corporate presentations, video editing, motion graphics.
— Not sure?
Take the 60-second quiz.
Five quick questions. I'll tell you exactly which package fits — no sales pitch.
— Process
How I work.
Every project follows the same five beats — tailored to fit your brand, not forced.
- 01
Listen
A free 30-min discovery call. I want to understand the story before I design the shape.
- 02
Map
Strategy document — objectives, audience, competitors, positioning. Nothing moves without it.
- 03
Explore
Two to three visual directions. You react, we refine. No ego, no fluff.
- 04
Craft
Full design system or build — every pixel, every interaction, intentional.
- 05
Launch
Delivery, handoff, and 30 days of care. Then I stay available — always one message away.
— Selected Work
Featured projects.
Web Design & Development
01 · 2022 — 2026
CogniFit
Full Stack Design — Web, Campaigns & Marketing
Read story
5+ more projects in the archive — brand identity, UI/UX, motion, and campaign work.
View all work— About
I'm Joana — designer, developer, and creative director. I work at the intersection of brand, code, and craft.
Seven years building visual systems for brands that want to matter. From cognitive-health platforms translated into 22 languages, to luxury farm hotels, to corporate decks — every project is treated as a portfolio piece.
- 0+Years
- 0+Brands
- 0Countries
- 0Languages · PT · EN · ES
— Contact
Let's build something extraordinary.
Available for new projects — remote worldwide. Full stack from concept to launch.